WE DESIGNED SUMMER SCHOOL, A MASTERCLASS EVENT TO CELEBRATE THE LAUNCH OF SUMMER FRIDAYS’ BLUSH BALM STICK. HELD IN A DREAMY, LIGHT-FILLED SPACE, THE SETUP FEATURED ROWS OF CUSTOM VANITY STATIONS, EACH THOUGHTFULLY ARRANGED WITH PRODUCT TRAYS, TOOLS, AND SUMMER FRIDAYS' SIGNATURE SKINCARE ESSENTIALS. THE SOFT PINK CARPET, LAYERED TEXTURES, AND SWEEPING DRAPED BACKDROP EMBODIED THE BRAND’S EFFORTLESSLY FRESH AND FEMININE AESTHETIC. EVERY DETAIL REINFORCED THE COOL, CALIFORNIA-INSPIRED ENERGY THAT SUMMER FRIDAYS IS KNOWN FOR.