A BREAKFAST BIKE POP-UP WAS STATIONED OUTSIDE VOGUE HOUSE IN LONDON FOR THE LAUNCH OF A NEW PRODUCT. THE BIKE WAS CUSTOMISED IN A LILAC PANTONE MATCHING THE PRODUCT PACKAGING AND BRANDED WITH SAIE WRITING. IN THEME WITH THE MORNING BREAKFAST, A FUN NEWSPAPER FEATURING ALL THE LATEST SAIE BRAND INFORMATION WAS HANDED OUT, ALONG WITH BRANDED ICED COFFEE MILK BOTTLES AND PASTRY BAGS TO SERVE FRESH CROISSANTS. THE BIKE WAS ACCOMPANIED BY A MODEL DRESSED IN A CHIC LILAC UNIFORM REMINISCENT OF AN OLD SCHOOL BUTLER.