AN ACTIVATION WAS CRAFTED TO CELEBRATE THE PARTNERSHIP BETWEEN LONGINES AND THE ASCOT RACES. A CUSTOM FABRICATED LOUNGE WAS STRATEGICALLY DESIGNED TO SHOWCASE THE WATCH COLLECTION, FOSTER CONTENT CREATION, AND REINFORCE THE COLLABORATION. EMBRACING A COLOUR PALETTE EXUDING LUXURY AND MODERNITY, THE SPACE DREW INSPIRATION FROM THEIR RENOWNED STORE DESIGNS AND BRAND HERITAGE.