A LIVELY BRAND ACTIVATION MARKED THE LAUNCH OF DOVE'S DERMA SERIES. GUESTS SAVOURED FOOD AND BEVERAGES WHILE ENGAGING IN AN INTERACTIVE DAY FILLED WITH TAILORED ACTIVITIES CENTRED AROUND THE PRODUCTS AND SKINCARE. A COLLABORATION WITH PLAYTRONICA BROUGHT MUSIC TO INANIMATE OBJECTS, AND A SKINCARE-INSPIRED JENGA, PAINTED IN SHADES OF BLUE TO ALIGN WITH DOVE BRANDING, ADDED A PLAYFUL TOUCH. THE EVENT VENUE WAS DRESSED WITH GRADIENT TILED PLINTHS, BLUE FLORAL BOUQUETS, AND PRODUCT GRAPHICS PRINTED TO COMPLEMENT THE DISPLAY WINDOWS.