IN THE HEART OF LONDON, A TAILOR-MADE POP-UP TRUCK FOR DR. SAM WAS ORCHESTRATED. GUESTS WERE WELCOMED BY STAFF IN EMBROIDERED, CHIC UNIFORMS THAT HARMONISED WITH THE BRAND'S BLACK AND RED AMBIANCE. THE POP-UP FEATURED CUSTOM COFFEE CUPS FOR SERVING, ALONG WITH ADORABLE DYED BLACK CROISSANTS CROWNED WITH EDIBLE LOGOS. AN ENGAGING PHOTO MOMENT MIRROR WAS CRAFTED, PROVIDING AN OPPORTUNITY FOR GUESTS TO TRY THE NEW PRODUCTS, COMPLEMENTED BY A CHARMING RETRO POLAROID FOR CAPTURING MEMORIES.