FOR THE LAUNCH OF THE DRX BIOREJUVENATION SERUM, WE CREATED A BOLD, SCIENCE-LED MASTERCLASS AND LUNCH FOR DR. DENNIS GROSS. THE SPACE BROUGHT THE BRAND’S CLINICAL IDENTITY TO LIFE THROUGH ITS SIGNATURE ORANGE PALETTE, OVERSIZED MOLECULAR GRAPHICS AND CONSIDERED PRODUCT DISPLAYS, CREATING A COHESIVE SETTING THAT BALANCED EDUCATION WITH STRONG VISUAL IMPACT. FROM THE PRODUCT PRESENTATION TO THE DINING SETUP, EVERY DETAIL WAS DESIGNED TO REFLECT THE SCIENCE AND INNOVATION BEHIND THE NEW FORMULA.