TO CELEBRATE THE LAUNCH OF SUMMER FRIDAYS’ NEW BRONZER, WE CREATED AN INTIMATE COCKTAIL EVENT IN PARIS, BRINGING THE BRAND’S WARM, SUNLIT IDENTITY INTO AN ELEGANT EVENING SETTING. THE EXPERIENCE WAS DESIGNED TO FEEL EFFORTLESS AND ATMOSPHERIC, WITH SOFT LIGHTING, SCULPTURAL PRODUCT MOMENTS AND CONSIDERED BRANDED DETAILS THAT REFLECTED THE GLOW AND EASE OF THE NEW LAUNCH. FROM THE CENTRAL DISPLAY TO THE SURROUNDING MOMENTS OF DISCOVERY, EVERY ELEMENT WAS CAREFULLY CURATED TO IMMERSE GUESTS IN THE WORLD OF SUMMER FRIDAYS.