CELEBRATING THE LAUNCH OF SAIE AT SEPHORA UK, WE TOOK OVER THE ICONIC REGENCY CAFÉ, BRINGING TOGETHER BRITISH NOSTALGIA AND SAIE’S APPROACH TO BEAUTY.

 

THE CAFÉ WAS TRANSFORMED INTO A SAIE-BRANDED CHIP SHOP, WITH CAMPAIGN IMAGERY THROUGHOUT THE SPACE AND THE EXISTING FOOD COUNTER REIMAGINED AS A DISPLAY FOR THE PRODUCT RANGE. GUESTS WERE SERVED CHIPS ALONGSIDE PRODUCT GIVEAWAYS IN BRANDED TAKEAWAY BAGS, BRINGING A PLAYFUL TWIST TO THE TRADITIONAL CHIP SHOP EXPERIENCE.