LANEIGE

POP-UP IN LONDON CELERATING THE LAUNCH OF JUICEPOP BOX LIP TINT. INSPIRED BY RECORD STORES, THE SHADE RANGE WAS DISPLAYED IN BESPOKE BUILT UNITS THROUGHOUT THE SPACE.

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THE EXPERIENCE INCLUDED A DEDICATED PHOTOMOMENT, DISCOVERY AND TRY ON AREAS, A PHOTOBOOTH, A COLOUR MATCHING STATION AND MULTIPLE INTERACTIVE TOUCHPOINTS DESIGNED TO ENCOURAGE EXPLORATION AND PLAYFUL PRODUCT DISCOVERY.

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